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The Peace Through Culture Ukrainian artist used targets for his art

15/02/2022 by Kamil Vokhidov

[Character exposition]

A solid foundation of art education, perhaps, is the single most important avenue for the liberation of an individual from conformity. In the case of Andrii Chernovil, however, his years at the Grekov University of Art, Ukraine’s most prominent art institute, remain much more than just an acquisition of techniques and skills. The time at the university and particularly his mentor, renowned master Vitaliy Alekberov, have enriched young Andrii’s ability to express with philosophical sophistication and encoding of spiritual meanings on his canvas. Even today, Andrii experiments and finds ways of interplaying between the plethora of shapes and spectrum of colours, supplemented with his idiosyncratic calligraphy, which has taken years to develop.

[Andrii’s methodology] Andrii’s collections do not confine to singular canvases, which simply demonstrate his talents. Rather, his work aims to evoke multifaceted visual experiences. Andrii needs no conditions to find or develop ideas. They find him instead. Andrii’s spontaneous and yet brave brushstrokes in a variety of techniques and tones, turn into images, compelling viewers to decode philosophical symbolism and meanings, hidden behind Andrii’s artistic choices. Reflecting on his spontaneous composition of colours and geometric patterns, Andrii engineers the mood and attitude of the canvas. His work is half-intuitive, his ideas originate deep down in his subconscious self as they interweave with Andrii’s emotional being, his state of mind, temperament and practices of yoga and contemplation.

Being an avid traveller, since 2014 Andrii lives and works in the Middle East during this period multiple art collections serios of artworks was created. One of seria Portrait of Contemporary (Family) commissioned by with famous Sheikh Saoud Foundation. In 2014, stationed in Doha, Andrii and curator, gallerist and consultant Nadiia Chernovil felt prompted to organize the world art movement for peace “IQTargets.”

[Exposition of IQTargets]

The project travels alongside with founders and thus far was exhibited at The Saatchi Gallery London, New York, Art Basel (Basel), Florence Biennale and other respected exhibitions. The intent behind the project is to use the shooting target papers and invite people worldwide to share their messages of peace on it. With the geography of people participating in the project exceeding 56 countries, Andrii gathers these target papers and assembles them into canvases for his masterpieces.

[Understanding of targets]

The notion of the target lies in the dimension of human achievement and virtue. Using abstract and figurative approaches, Andrii intends to touch the hearts of his audience, provoking his viewers to embark on a journey of self-exploration. Integrating people and their messages on target papers into his art, Andrii unites individual messages and transforms them into one big positive message by compiling those papers together. This artistically serves as a metaphor for unity, whereby the participants of the project experience belonging and share a similar identity of peace-builders worldwide. This way, people co-create and make historic contributions to world art and culture.

[Stereotypes of targets and broader ideals of goal-setting and world peace]

It is noteworthy that Andrii’s interpretation of target papers is that the target conceptually ceases to be a shooting object and rather becomes a symbol of setting and achieving goals. The philosophy behind that entails the gradual transformation of the previously negative stereotype that the target is a symbol of aggression. Rather, Andrii treats targets as symbols of human virtuousness, aiming to popularize the idea of the well-being of the world. Noticing high public interest in the project shared among people from countless walks of life, IQTargets creative team collaborates with galleries, museums and art and auction houses to exhibit his and the works of other artists to auction and later donate revenues to charities.

Andrii wants to prove that committing to a small action such as writing positive messages on tiny target papers can, in fact, enable people to collaborate and help those in need, thereby bringing transformative change towards building universal peace. Besides, Andrii desires to bring as many people into the world of high art, allowing them to become a part of it and place themselves in the history of the world.

IQTargets attracts exhibition visitors who is ordinary people, teachers, athletes, diplomats, policy-makers and, of course, artists. In unpredictable times such as now, when the world is on the edge of the unfortunate escalating conflict between different countries, the notion of peace and unity is incredibly important. Inspired by painter, Nikolay Rerikh, Andrii believes in the ideal of The Peace Through Culture, hoping that one day in the forthcoming future, his dream of world peace and world harmony will become a reality.

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