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This article explores the emergence of Targetism—an artistic movement that employs the practice of target shooting as both a metaphor and a physical medium for documenting human goals. The study analyzes a dataset of participants from 65+ countries, collected by the MuHuGo The Museum of Human Goals (Qtargets Art 2014-2016, IQtargets Art 2016-2018, Chernovil Art Gallery 2018-2022) project, demonstrating how visual art contributes to reducing amygdala activity and stimulating the prefrontal cortex during the goal-setting process. The work substantiates the introduction of the term "Targetism" into the lexicon of contemporary art as a form of participatory creativity aimed at social transformation. Key arguments: Targetism transcends the traditional boundary between artist and viewer, transforming every participant into a co-creator of a global "map of goals." The use of 3D effects and transparent paints in the works of Andrii Chernovil allows for the preservation of individual participant messages, thereby creating a multilayered semantic archive. The project aligns with the objectives of the America 250 initiative, offering a tool for national unity through the collective contemplation of a shared future.
Targetism as a Method of External Cognitive Goal Fixation: A Neuroaesthetic Analysis of the IQTargets Project.
The phenomenon of Targetism developed within the institutional framework of the Museum of Human Goals (MuHuGo) by its founders, Andrii and Nadiia Chernovil represents a unique synthesis of conceptual art, neuroaesthetics, and social architecture. In anticipation of the 250th anniversary of the United States (America 250), a strategic imperative has emerged to formalize this movement within the disciplines of academic art history and cognitive science. This report outlines a comprehensive plan for introducing Targetism’s terminology, establishing research collaborations with leading U.S. universities, and integrating MuHuGo’s practices into the national commemorative celebrations through the lived experience of goal-setting. Neuroaesthetic and Psychological Foundations of Targetism: The theoretical bedrock of Targetism rests upon contemporary research in neuroaesthetics an interdisciplinary field investigating the biological underpinnings of aesthetic experience. The utilization of "practice targets" as canvases for articulating human goals activates specific neural mechanisms associated with the brain's executive functions. An analysis of preliminary data from MuHuGo indicates a participant engagement rate of 62% in the goal-writing process, with emotional and relational intentions such as "love," "peace," and "freedom" -
emerging as the dominant themes [Image_Preliminary_Analysis].